MUGI – My Unique Gift Idea

Israelis love fashion. Even briefly glimpsing the country’s major cosmopolitan spots will reveal that the pioneering days of Israel, when a T-shirt, faded shorts and sandals were appropriate for almost any occasion, are coming to an end. Style has really become an integral part of life, and Israel’s fashion designers and manufacturers are the trend setters.

For sportswear, leisure wear, leather, lingerie, swimwear, shoes, children’s fashion, tailored suits and haute couture, Israeli designs are attracting attention in shops and on catwalks around the globe.

Beachwear and swimwear were the first products from the Jewish Country to make international waves. Ever since lastex fabric was imported into the country in 1949, Israeli swimwear companies such as Gottex have conquered the industry. These days, Israeli designers present the international fashion community with dramatic trend-setting collections every year, employing bold combinations of colors and ranging in style from the voluptuous to the sporty, from classic elegance to wild exoticism. Israel’s swimwear designers create lines for all shapes and sizes, and are among the minority worldwide who make special bathing suits for women who have undergone mastectomies.

Using highest quality fabrics in everything from leather suits to evening gowns to Israel’s fashion flair satisfies both the most conservative classic taste as well as the most outrageous fantasies.

Casual garments, in a country famed for its informality, have a comfortable yet trendy feel: summertime staples like T-shirts have been transformed into stunning statement-makers inspired by the colors and imagery of the local landscape. The multicultural mix of the country’s population and the inspiration this provides is backed by a cosmopolitan exposure to international concerns and trends.