I love this time of year. The days get shorter, the weather brisker and Halloween lights a fuse in people’s imaginations. One question on the minds of both consumers and retailers is what will be the hot Halloween costumes this year?
There are two main cultural influences in analyzing Halloween costume trends. One is Hollywood and the other, the news.
Last year, with the release of The Dark Knight, a lot of kids going around dressed up as Heath Ledger’s The Joker. Another popular costume last year was the talented but troubled British Diva, Amy Winehouse.
This year retailers report selling a lot of Michael Jackson and Bernie Madoff costumes to some daring boys and ghouls.
Popular Costumes for Girls:
Minnie Mouse, Princess Leia, Hannah Montana, Dorothy Gale, Padme Amadala, Supergirl, Batgirl and Alice in Wonderland.
Popular Costumes for Boys:
GI Joe, Storm Tropper, Transformer, Indiana Jones, Iron Man, Incredible Hulk, Spiderman, Superman, Yoda, Wolverine and Pikachu.
Popular Costumes for Older Kids:
Characters from Scream, Texas Chainsaw Massacre’s Leatherface, Yoda, Jason from Friday the 13th, and Elvira Mistress of the Dark.
Popular Costumes for Pets:
Super Dog, Under Dog, Batman, Elvis, Batman, Yoda, Toto. (I would love to see an Elvis cat ringing my doorbell – that’d be fantastic!)
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